Financial services firms spend an average total of $3.1 million on hardware, software, and services for customer relationship management, according to a survey by Cap Gemini America and International Data Corp.

The study also found that companies expect an 8% increase in revenue one year after installing the technology.

The vast majority of companies have what Cap Gemini called "CRM building blocks," including call centers, Web sites, and front-office software applications.

Over the next two years, 79% of surveyed companies want to establish interactive Web sites and integrate computers and telephones.

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