In this last part of our series on technology issues facing senior banking executives, we turn to tactical, practical ways to take full advantage of the emerging technology.

It has been axiomatic in the banking industry for years that banks are data rich and information poor. But the competitive pressures fueled by shifting consumer expectations, regulatory changes, the disinter-mediation of products and services, and consolidations in the industry mean that the information poor will soon be starved out of the market.

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