DALLAS - Card companies are racing to inject their products with advanced technology - integrated circuit chips, advanced Internet functionality, and the like - but consumers are most concerned with having familiar and dependable products that work quickly and easily, according to speakers at last week's Card Marketing Conference.

Chip cards, person-to-person Internet payments, and online bill presentment may be all the rage among financial services companies, but speakers at the conference, which was sponsored by Thomson Financial Media, the parent company of American Banker, said the technology may have outstripped customer demand.

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