Bankers were so heavily outnumbered by potential corporate partners at last week's cobranding conference in Atlanta that Visa U.S.A.'s Francine Schall wondered, "Where are they hiding?"

Companies as diverse as Chrysler Corp., Kraft Foods, and the Pennsylvania Turnpike Commission came to monitor the competition, or to jump-start their own programs. The small percentage of bankers in attendance could indicate conference burnout.

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