At this year's FinovateFall conference, a few relative newcomers showed new approaches to old problems.


The company, which is based in Zion, Israel and just recently started selling its technology in the Americas, offers a malware detection service that notices when infected machines are trying to log in to a bank's web pages.

Versafe's technology uses encryption, website analysis and device identification to protect banking customers from malware on their own devices.

The software encrypts all information at the application level, including online and mobile banking credentials, credit card data and one-time passwords. It's embedded in the banking website or app, using Java or .net.

If a fraudster injects Javascript in the banking website that produces a malicious pop-up window, Versafe software can detect the modification to the web page and take down the fraudulent operation, the company says.

The Versafe presenter caught American Banker and everyone else in the audience off guard during his demo.

He implied that the FinovateFall website had been compromised by attackers and malware that eventually could make its way onto visitors' devices.

The demo was just that, though. After the false alarm, we were assured our laptops were safe.


This Indianapolis company's software analyzes emails for tone and language that might violate company policy.

On stage, the presenter changed:

"You need to get you're a** in gear and stop jerking around," to: "you need to start focusing ASAP, with less playing around."

Word Sentry uses natural language processing and sentiment analysis techniques to hedge against messages that might lead to lawsuits.

The technology — which notices patterns around how words are commonly used — relies on the message sender to revise the note before sending.

Think of a Microsoft Word widget that pops up whenever you misspell a word — creating a note on the side of the page.

The technology could lessen a financial services company's exposure to big employee errors and faux pas.


"This is the future. This is Numbrs."

The Numbrs guys presented a mobile banking app that sends cash and predicts spending in a dashboard that ties together multiple online banking accounts. The smartphone software displays a timeline of transactions.

The app also gives the user the chance to send cash to old payees.

While I'm unsure about Numbrs' business model — it's not something banks would want to buy right now, because it aggregates multiple accounts — I do know I want to use it.

The company behind the app, Centralway, bills itself as a company-builder. It seeds ideas and invests in internet companies.

In fact, Centralway just invested another $3.8 million in Numbrs, giving the startup the juice to launch in the U.S. early next year, according to TechCrunch.