With the right kind of marketing to a well-chosen group of customers, banks can boost self-service transaction volumes and thereby reduce operating costs substantially, research sponsored by the Bank Administration Institute indicates.

The study says that if banks can simply increase the self-service allegiances of customers who are already infrequent or moderate users of automated teller machines and other remote methods, a typical branch could cut its annual transaction processing costs by $120,000.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.