CHICAGO - Vowing not to repeat the mistakes that derailed past efforts to sell life insurance, bankers congregated here last week to learn from the few in their industry who have succeeded in this endeavor.

"Life insurance is the next major step in building fee income," said Roger R. Ludemann, a senior vice president with First Federal Lincoln Bank in Lincoln, Neb., who was the chairman of a two-day conference sponsored by International Business Communications. "The potential is extraordinary."

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