Protecting e-business from fraud is the aim of AuthentifyRegister, a new product from Chicago-based Authentify.

AuthentifyRegister allows organizations to perform real-time, two- factor user authentication during an Internet session via a standard Web browser and telephone line. Authentify synchronizes an Internet session with an automated, outbound telephone call. During this call, a keypad entry from the user is required, and a voice recording or other customized voice application is collected. According to the company, this process acts as a strong deterrent to fraud and allows Authentify to collect an audit trail of the entire transaction.

Potential applications for this technology could include registering for online banking services, enrolling for a digital certificate, conducting an online trade, accessing a secured corporate network and conducting business in an e-marketplace.

AuthentifyRegister is designed to provide a high level of protection while integrating with an organization's existing security, e-commerce and operational infrastructures.

"Identity authentication is critical to the advancement of e- business and is a security component that is woeful in the majority of today's online transactions," said Peter Tapling, Authentify president and chief executive officer, in a statement. "AuthentifyRegister moves beyond password and PINs in order to reach behind the computer and 'touch' the individual behind an e-business transaction."

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