The majority of customers are considering buying investment products or insurance from the financial institution where they do their checking, according to a recent study by Synergistics Research Corp.

The study of 889 checking account holders looked at the likelihood of customers to buy products in one of three categories -- investments, auto and home insurance, and life insurance. It found that 52% of respondents were "somewhat likely" to buy products in at least one of the categories, while 21% said they were "very likely."

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