Berger Associates, a Denver-based mutual fund company, has added three sales executives in its effort to increase distribution through banks and other channels.
The three "regional marketing consultants" were hired Nov. 1, said Ed Allison, the company's marketing vice president, who came aboard himself in August from RTE Asset Management, Rydal, Pa.
The consultants are essentially wholesalers who pitch the seven Berger Funds to registered investment advisers, broker-dealers, trust companies, and banks.
The newcomers are Dawn Jacobsen, a Denver broker and OppenheimerFunds alumnus; Curtis Pepin, hired from the Denver office of Colonial Investment Services, Boston; and John Bartlett, from Invesco Funds Group, Denver. A fourth, Josh Freedman, joined in August from Janus Distributors, Denver.
Berger sells its no-load funds through a dozen banks, including units of NationsBank Corp. and Fifth Third Bancorp. But until recently the company had concentrated on marketing to institutional customers.
The company, has $4 billion of assets under management.