Companies need more than a Web site to position themselves for the future, a computer and financial consultant told attendees at the third annual Congress on Banks and Insurance held in New York last week.

A Web site is only a "door" to the organization, said Thomas J. Kitrick, speaking about the impact of electronic commerce on financial services convergence. He is the director of HumanActive Thinking, a division of Transaction Information Systems Inc., a New York-based information technology consulting group.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.