Whitney Holding Corp. of New Orleans plans to open a broker-dealer to sell investment products to retail customers.

Kenneth Kehrer, a consultant with Kenneth Kehrer Associates of Princeton, N.J., said it would be the first time Whitney's first venture into has had a retail presence. selling a wide range of retail products.

Typically banks of Whitney's size have offered offer investment products through firms called third-party marketers. Whitney has about $5.2 billion of assets.

-- Cheryl Winokur

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