The brokerage unit of Zions Bancorp., Salt Lake City, recently rolled out electronic trading.

Investors can access their accounts and receive stock and mutual fund quotes using the phone or the Internet.

"It's really a response to client demand and competition," said Nathan J. Morgan, president of Zions Investment Securities Inc.

Zions plans to distribute statement stuffers touting the Internet trading capability to its 10,000 clients over the next two months, Mr. Morgan said.

Clients have already received marketing information on phone trading, he added.

The cost per trade varies with the amount invested, said Mori B. Paulsen, a senior vice president. For example, a $10,000 trade would cost $112.50.

Mr. Paulsen said the complicated fee structure might be converted to a flat fee.

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