Simsbury Bank (SBTB) in Connecticut named a new retail management officer to succeed Howard Zern who is retiring at the end of this month.

Jocelyn Mitchell, vice president and senior market manager of Simsbury's Granby branch, will assume Zern's retail banking delivery and deposit operations responsibilities. Since joining Simsbury in 2008, Mitchell has doubled the Granby branches deposit base.

In her new role, Mitchell will report to Simsbury's Chief Financial Officer Richard Sudol.

Zern has been working in the banking industry for 40 years — the last six at the $422 million-asset Simsbury. As chief of retail banking, operations and technology officer, Zern directed Simsbury's retail delivery channels, including its branches, ATMs and electronic banking services, as well as the bank's deposit operations and information technology departments.

Under Zern's leadership, Simsbury's deposits have doubled to $350 million.

"Howard has been integral to the successful implementation of our growth strategy," said Martin Geitz, the president and chief executive at Simsbury Bank, in a news release. "Howard brought a depth of experience in retail banking, training and development, and organizational development and change management that advanced the bank significantly over the past six years."

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