With the Internet, Joe Borrower can shop around for the best mortgage deal in the privacy of his own home. Without having a pushy salesman breathing over his shoulder. At any time, even three o'clock in the morning when he is sitting in his pajamas. And because a layer of middleman is cut out, he may end up paying less than if he got the mortgage through a commissioned loan officer.
So why isn't the Internet bringing in many mortgage applications?