Bank auto lenders, who spent a good part of 1994 worrying about pricing pressures and thin margins, face a host of other concerns this year: growing competition, technological change, legal and regulatory problems, and a potential sales slump.

Weak auto sales in February raise the possibility that this year may disappoint after the blistering pace set last year, when 15.4 million cars and light trucks were sold in the United States, producing total automotive financing volume of $325.5 billion.

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