Community banks are beating their big-bank competitors in the battle for small-business customers, according to industry experts, by keeping product lines simple and offering more personalized service.

At a conference here this week, Kathleen C. McClave, a consultant at Tillinghast-Towers Perrin in New York, said small-business owners prefer community banks because they have access to senior managers who are knowledgeable about the banks' products and can make loan decisions quickly.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.