Smart Bits: KeyCorp Appoints Payment Services Chief'

KeyCorp has promoted David R. Campbell to executive vice president of payment services. He will focus on emerging technologies such as smart cards and debit.

Mr. Campbell, a 10-year veteran of the $64.8 billion-asset bank, will serve as group executive for KeyCorp's merchant, debit card and payroll services.

KeyCorp, with 1.2 million KeyMoney cards in circulation, is the largest issuer of MasterCard's MasterMoney off-line debit product. In the last year, Mr. Campbell said, the bank reissued the off-line cards to all its "debit-worthy consumers and small businesses."

Mr. Campbell said the bank "intends to be a player" in stored value, and is close to announcing a closed-system project - possibly a university identification card.

The bank also plans to get involved in an open smart card system. As a 20% stakeholder of Electronic Payment Services - the owner of the MAC network - KeyCorp is a member of Smart Cash, a smart card system promoted by the Delaware-based processor.

Mr. Campbell came to KeyCorp through its merger with Society Corp. He joined the card services and electronic banking group in 1994 after serving as a senior vice president of information systems.

Most recently he was in charge of home banking and automated teller machines as well as his current duties. Those functions were folded into the electronic commerce division, headed by Patrick Swanick.

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