Jon Gaskell and Mike Ferrari worked for 16 months to develop SmartyPig as an application enabling consumers to save for a particular goal and let others contribute to the account. It's partnered with Iowa-based West Bank, and has worked to ensure the project meets federal AML and security standards.

 

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.