Bankers wanting to crack the ag market not only have to know what's happening down on the farm, but when it's happening, experts say.

"We're thoroughly convinced that the people down the road who can provide the most information will get the business," said Ted Priebe, president of Meyocks & Priebe Advertising Inc., a West Des Moines, Iowa, ad shop that specializes in marketing to farmers.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.