The route to future customer loyalty may be through electronic wallets, a Verifone Inc. executive said at the American Bankers Association Bank Card Conference.

"Do not abandon control of the wallet," urged C. Lloyd Mahaffey, senior vice president of global marketing and development at the Hewlett-Packard Co. subsidiary.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.