Though it was the last of the top 10 banking companies to roll out Internet banking to all its customers — in September 1999 — SunTrust Banks Inc. is now on a mission to introduce technology more quickly so that it can nimbly take advantage of business opportunities.

Executives at the Atlanta banking company say their relative tardiness in offering online service caused few, if any, customers to defect to more cutting-edge competitors. Even so, SunTrust says it now wants to move fast on innovations.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.