It's Saturday morning, and sandwiched between segments about designer purses and custom jewelry on QVC, TD Ameritrade is making history, peddling the first wealth management product available on the cable network.

The pitch for the "Save Yourself Retirement Program" is made by none other than the financial-advice guru Suze Orman. For $36, viewers get access to Orman-hosted webinars, plus a TD Ameritrade tool to help select IRA options, 24 commission-free online equity trades through the company and a monthly newsletter from the exchange-traded-fund adviser Dorsey Wright & Associates.

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