Teaming Up With Builders To Sell Loans

With high mortgage rates and a weak purchase market forcing lenders to seek more creative ways of originating loans, HomeBanc Mortgage Corp. is trying to forge alliances with homebuilders.

The Atlanta lender will offer marketing and technology tools to builders that agree to refer buyers for mortgages. HomeBanc will promise quick approvals - or rejections, so the builders are not left with unsold properties.