Fair, Isaac & Co. announced the availability of a customer interaction management system, CIM, that it developed and is jointly selling with RightPoint Software Corp. of San Mateo, Calif.
The combination of Fair, Isaac's decision support software with RightPoint's Real-Time Marketing Suite is designed to improve communications with customers "on the fly" at branches, call centers, and over the Internet.
"This is a powerful solution for organizations that want to transform inbound customer contact into revenue or loyalty-generating interactions," said Gayle Crowell, president and chief executive officer of RightPoint.
The system addresses the need to "carry on meaningful conversations with customers," said Tower Group senior research analyst Kathleen Khirallah. "Financial institutions that do not, or that treat all customers the same, do so at their peril."