First Union Corp. launched an on-line service that lets consumers shop for insurance through its home page on the World Wide Web.

The service offers rate quotes for term insurance from 10 insurance companies, including AIG Life Insurance Co. of Wilmington, Del.; Continental Assurance Co. of Chicago; and Transamerica Occidental Life Insurance Co. of Los Angeles.

Consumers using the InsuranceMart section of First Union's Web page may submit information on-line with their age, income, and current level of insurance and immediately get a detailed analysis of suggested insurance needs.

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