Telebanc Financial Corp. says it is starting to reap the benefits of a multimillion-dollar marketing campaign to attract new customers and build brand loyalty.

Its Arlington, Va.-based subsidiary, Telebank, added $277 million of deposits in the second quarter, and officials say that exceeded their expectations by $72 million. They say they have raised their estimate of new deposits for the third quarter to $305 million, from $270 million.

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