Across a footprint that stretches from Maine to Florida, TD Bank is almost annoyingly good at the small things customers love.
It offers dog treats to its branch patrons' four-legged companions. It makes sure its giveaway pens have no metal pocket clips (women don't like them; they cause too many snags). TD also has a flair for marketing stunts like the flash mob that performed an elaborate dance routine in Times Square last year. Employees and local dancers dressed up as doctors in green scrubs, encouraging consumers to get a free "checking check-up" to learn about recent changes to their bank accounts.