Bank sales of variable life insurance doubled in 1999, according to a study by Kenneth Kehrer Associates, but their share of the market remains minuscule.

"Lots of banks are trying to sell it, but no particular bank is selling a lot of it, as you can see by these numbers," president Kenneth Kehrer said. In 1999 banks sold $88 million in variable life insurance products, up from $42 million in 1998. The variable-life marketplace increased $410 million last year, to $3.29 billion, according to Limra International, a life insurance trade group based in Windsor, Conn.

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