SAN FRANCISCO - Issuers that want to sell credit cards over the Internet should design them specifically for that channel, according John Hashman, president and chief executive officer of NextCard Inc.

Interest in Internet card sales has risen recently, largely because response rates to mail solicitations continue to fall. Mr. Hashman, whose firm is widely regarded as a leader in online marketing, offered some tips at the eCard 2001 marketing conference here.

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