The ability to tailor mortgages to customers will become the key to success in the business, the chief of Norwest Mortgage said at a conference here.

Mark Oman, chairman of and chief executive of the Des Moines-based unit of Wells Fargo & Co., said Norwest is considering such products as interest-only mortgages, portable mortgages, and seasonal mortgages as the industry shifts to "consumer-centric" from "investor-centric."

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