Roger E. Dunker, former head of KeyCorp.'s insurance unit, has been hired by First Union Corp. to help it in what has become a growing business for banks.

Mr. Dunker, 52, who had been president and chief executive officer of Cleveland-based KeyCorp Insurance Management Group since July 1997, began Monday at First Union. He takes a new post at the Charlotte, N.C., banking company and will lead internal wholesaling of life insurance and annuities.

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