The prominent credit card processor Total System Services Inc., energized by its rapid ascent in the retail card market, is casting its net even further from the banking industry.

Executives at the Columbus, Ga., unit of Synovus Financial Corp. say the company - well steeped in the bank card industry and a new giant in the retail card arena - is redefining "issuer" to include a number of new types of clients - including brokerage, insurance, telephone, gas, and utility companies.

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