The budget-conscious style of the former Travelers Group is asserting itself as Citigroup approaches decisions on which consumer businesses to cut back or eliminate.

Citigroup has signaled its intention to pull back from "nonstrategic" activities and concentrate resources in higher-growth areas. With former Travelers executive Robert I. Lipp overseeing the streamlining, the process is expected to be precisely and objectively focused on business-unit costs and returns.

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