U.S. Bancorp is the latest bank company to adopt a line-of-business structure.
Last week, the Portland, Ore.-based company announced a plan to consolidate its state charters and centralize retail operations under one executive.
The $33 billion-asset institution said it had appointed Gary T. Duim as its new head of retail banking.
Mr. Duim, who joined the company in a 1988 acquisition, had previously been president of U.S. Bancorp's corporate banking group, which was already centralized in Portland.
The advent of national interstate banking persuaded U.S. Bancorp that now is the time to combine its six state charters into one bank, Mr. Duim said, with all 600 branches reporting to him in Portland.
"Our approach all along has been that eventually we wanted to look more like one bank," he said.
U.S. Bancorp's announcement came on the heels of similar moves at companies such as Banc One Corp., Columbus, Ohio, and Jacksonville, Fla.- based Barnett Banks Inc.
Banc One announced last year it would consolidate 88 banks into 20 by the end of this year. In February, Barnett said it would slim down from 32 charters to five.
Replacing Mr. Duim as head of U.S. Bancorp's corporate banking operation will be Robert J. Lane, currently president and CEO of U.S. Bank of Idaho. Mr. Lane had previously been president and chief executive of West One Bank, Idaho, which U.S. Bancorp acquired last December.
Pete Sinclair, president and CEO of U.S. Bank of California, will replace Mr. Lane as president of the Idaho bank, and Joe Colmery will take Mr. Sinclair's place in California.
Mr. Colmery joined U.S. Bancorp during the acquisition of California Bancshares. That deal closed June 6.
U.S. Bancorp operates in Oregon, Washington, Idaho, Nevada, Northern California, and Utah.