U.S. Bancorp is rolling out an assortment of marketing ploys to gin up interest in its fledgling mutual funds.

Starting in January, the $21 billion-asset banking company will offer a 10% senior citizen discount off the sales charge for its Qualivest funds to investors who are 59 1/2 or older.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.