U.S. Bank hires its first chief digital officer
U.S. Bank has hired Derek White, a veteran of BBVA and Barclays, as chief digital officer and put him in charge of the Minneapolis bank's newly consolidated digital team.
White was most recently global head of client solutions with BBVA in Spain, where he led a team of nearly 10,000 employees focused on designing, creating and launching digital innovations. Before joining BBVA in January 2016, he spent 12 years with Barclays in roles that included chief design and digital officer. One of his duties was oversight of the bank's Rise accelerator in New York. He and his family will relocate to the U. S. when he begins with U.S. Bank this spring.
U.S. Bank has not had a chief digital officer up to now. In September, the bank announced that it would be creating such a role and that it was starting a search for the right person to fill it.
White will report to Chairman and CEO Andy Cecere and be a member of the company’s managing committee.
The bank already has a deep bench in digital banking and innovation: Gareth Gaston is executive vice president of omnichannel, and Dominic Venturo is chief innovation officer. It recently launched a revamped mobile app that extends mortgage, small-business and credit card loans and uses artificial intelligence to learn about its customers.
In consolidating its digital efforts, U.S. Bank has made White responsible for its entire digital strategy, including innovation, digital products, development and omnichannel delivery. His team will drive digital strategy across all of U.S. Bank’s lines of business as well as current and future partnerships, the company said in a news release Monday.
“U.S. Bank is investing in the technology and talent to develop even more industry-leading digital offerings so that our customers can bank with us where, when and how they want,” Cecere said in the release. “Derek is an outstanding leader with a proven global track record as a digital innovator in the banking industry. He and his team will be instrumental in deepening our commitment to provide our retail and institutional customers with the capabilities that make it easier and better to bank with U.S. Bank.”
White said that “U.S. Bank has a solid reputation as an innovator in banking, is respected for its strong culture and admired for its people."