Ira Magaziner, the senior White House adviser for policy development who has become President Clinton's point man on Internet commerce, said the government no longer intends to strong-arm the private sector into protecting consumers' privacy on-line.

In a conciliatory speech last week to more than 250 people attending the annual Washington conference sponsored by the newsletter Privacy & American Business, Mr. Magaziner said the government would "lobby" industry to make sure it respects privacy concerns.

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