With its trademark dispute with U.S. Bancorp behind it (see story on page 6), USABancshares.com is pursuing a novel way of getting customers through its on-line doors.

Through arrangements with PC manufacturers and distributors it is putting its icon directly onto the screens of personal computers. The tactic of claiming space on the screen where customers log on puts it one step ahead of banks that have angled for a presence on the sites of heavily trafficked Internet portals.

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