Now that the Obama administration has gotten its first stimulus package through Congress, it needs to consider how to generate public support and lay the groundwork for its programs.

As a financial services marketer for more than 25 years, my experience suggests that the government needs to apply some basic marketing tactics.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.