Scoring another sports sponsorship coup, Visa U.S.A. has replaced Chrysler Corp. as corporate sponsor of thoroughbred racing's Triple Crown.

Visa won the rights, for five years, to be the "official payment card" of the spring racing series and to attach its name to the Triple Crown Challenge - a $5 million prize to any horse that wins the Kentucky Derby, Preakness Stakes, and Belmont Stakes.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.