Scoring another sports sponsorship coup, Visa U.S.A. has replaced Chrysler Corp. as corporate sponsor of thoroughbred racing's Triple Crown.

Visa won the rights, for five years, to be the "official payment card" of the spring racing series and to attach its name to the Triple Crown Challenge - a $5 million prize to any horse that wins the Kentucky Derby, Preakness Stakes, and Belmont Stakes.

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