Visa Inc. will soon display its advertising through social networking software designed by Skype Inc. and Meebo Inc. for desktop computers and smartphones.
The San Francisco payments network is one of the first to sign up with the companies' joint advertising platform to display ads in the background of Skype's voice chat application and Meebo's instant messaging application. Skype and Meebo announced the venture Tuesday.
"This is the first step in providing a Skype offering for advertisers," Andy Sims, Skype's director of advertising, said in a press release. "We are looking forward to working with Meebo's sales team to introduce it to the marketplace."
Universal Pictures, a subsidiary of NBCUniversal, is also working with the companies.
