Enhancing a sports sponsorship strategy that has revolved around the Olympic Games for the past nine years, Visa U.S.A. has signed a five-year agreement that designates it the "official payment card" of the National Football League.

Visa will pay $40 million, an industy source said. The deal gives it and its members rights to tie marketing and promotional programs to NFL events and players.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.