Making a fanciful turn in its sponsorship strategy, Visa U.S.A. begins a yearlong relationship with the Ringling Brothers and Barnum & Bailey Circus on Dec. 29.

Because of the sponsorship, which Ringling Brothers valued at $10 million, American Express cards will not be accepted for admission to the 124th edition of "The Greatest Show on Earth."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.