In an effort to attract back-to-school shoppers, Visa U.S.A. has teamed with Toys R Us offer a scholarship sweepstakes.

Visa said it expects its sales volume in the stores to rise 20% during the promotion. Another objectives is to promote education, the card association said.

A total of $40,000 will be awarded during the six-week sweepstakes, which runs through Sept. 13.

Automatic Entry

The program will be advertised throughout the chain. Shoppers automatically enter the sweepstakes each time they use a Visa Card at any of the 538 stores.

Winners can use scholarship awards, which will range from $1,000 to $20,000, to help pay for elementary, high school, college, or continuing-education programs.

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