As competition for the 401(k) dollar tightens, online intermediaries are becoming a necessity for brokers seeking to match their corporate clients with the right plans.

With the rise of Web sites like 401Konnect.com, 401KExchance.com, 401KDuediligence.com, and the upcoming Buildyourown401k.com, competition among intermediaries is getting fierce, as each tries to outdo the others for a piece of the market.

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