SAN FRANCISCO - Wells Fargo & Co. has started what is believed to be the first nationwide push by a bank to sell small-business loans by direct mail.

With the program, Wells Fargo, based here, is using data base analysis, credit scoring, and targeted marketing techniques to identify the most attractive prospects for small-business loans.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.