At BankThink, blog posts on the bank model of the future might delve into predictions about the role of branches, the potential for partnerships with startups and the best use of big data. It all ties back to one central question: What does the customer want? On that, the pundits are divided.
So in a new series this year, we've asked consumers from different demographics to describe firsthand what they are looking for from the financial services firms they do business with. Our fundamental pitch was: "If you could design your perfect bank, what would it look like?" The responses are anecdotal, but taken together they could point to trends regarding what it is that drives consumers' banking choices, and what will determine their choices in the future.