The banking industry is waking up to what corporations from General Mills to General Motors have long known about the power and importance of brand identity.

Those lessons have hit home in the consumer payments industry, where the collectively owned MasterCard and Visa brands face the likes of Discover and American Express, the latter revealed by numerous consumer surveys to be the strongest of all names in financial services.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.