Card companies are betting that if they stimulate consumer demand for mobile payments, it will spur the phone networks and manufacturers to move faster on improving the technology.

First Data Corp. plans to begin selling its mobile payments "Go-Tags" on racks at a handful of retail chains around the country to drum up consumer interest. The company also has struck a deal with Visa Inc. to expand merchant acceptance of contactless stickers, which can be attached to mobile handsets for use at the point of sale. MasterCard Inc. has a similar alliance with Blaze Mobile Inc. of Alameda, Calif., which also makes contactless stickers.

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